diff --git a/Cargo.lock b/Cargo.lock
index 4730111..b2c2224 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -134,6 +134,26 @@ dependencies = [
  "fs_extra",
 ]
 
+[[package]]
+name = "bakit"
+version = "0.1.0"
+dependencies = [
+ "chrono",
+ "config",
+ "dotenvy",
+ "governor",
+ "lettre",
+ "poem",
+ "poem-openapi",
+ "serde",
+ "serde_json",
+ "thiserror",
+ "tokio",
+ "tracing",
+ "tracing-subscriber",
+ "validator",
+]
+
 [[package]]
 name = "base64"
 version = "0.21.7"
@@ -1573,26 +1593,6 @@ dependencies = [
  "sha2",
 ]
 
-[[package]]
-name = "phundrak-dot-com-backend"
-version = "0.1.0"
-dependencies = [
- "chrono",
- "config",
- "dotenvy",
- "governor",
- "lettre",
- "poem",
- "poem-openapi",
- "serde",
- "serde_json",
- "thiserror",
- "tokio",
- "tracing",
- "tracing-subscriber",
- "validator",
-]
-
 [[package]]
 name = "pin-project"
 version = "0.4.30"
diff --git a/Cargo.toml b/Cargo.toml
index 2f9e463..4ce1918 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1,5 +1,5 @@
 [package]
-name = "phundrak-dot-com-backend"
+name = "bakit"
 version = "0.1.0"
 edition = "2024"
 publish = false
@@ -11,7 +11,7 @@ path = "src/lib.rs"
 
 [[bin]]
 path = "src/main.rs"
-name = "phundrak-dot-com-backend"
+name = "bakit"
 
 [dependencies]
 chrono = { version = "0.4.42", features = ["serde"] }
diff --git a/README.md b/README.md
index 6b212e7..35a475d 100644
--- a/README.md
+++ b/README.md
@@ -12,11 +12,11 @@ gitea: none
 <br/>
 
 <div align="center">
-  <a href="https://sonar.phundrak.com/dashboard?id=phundrak-backend" target="_blank">
-    <img src="https://sonar.phundrak.com/api/project_badges/measure?project=phundrak-backend&metric=coverage&token=sqb_bda24bf36825576d6c6b76048044e103339c3c5f" alt="Sonar Coverage" />
+  <a href="https://sonar.phundrak.com/dashboard?id=bakit" target="_blank">
+    <img src="https://sonar.phundrak.com/api/project_badges/measure?project=bakit&metric=coverage&token=sqb_bda24bf36825576d6c6b76048044e103339c3c5f" alt="Sonar Coverage" />
   </a>
-  <a href="https://sonar.phundrak.com/dashboard?id=phundrak-backend" target="_blank">
-    <img src="https://sonar.phundrak.com/api/project_badges/measure?project=phundrak-backend&metric=alert_status&token=sqb_bda24bf36825576d6c6b76048044e103339c3c5f" alt="Sonar Quality Gate Status" />
+  <a href="https://sonar.phundrak.com/dashboard?id=bakit" target="_blank">
+    <img src="https://sonar.phundrak.com/api/project_badges/measure?project=bakit&metric=alert_status&token=sqb_bda24bf36825576d6c6b76048044e103339c3c5f" alt="Sonar Quality Gate Status" />
   </a>
   <a href="#license">
     <img src="https://img.shields.io/badge/License-AGPL--3.0--only-blue" alt="License" />
@@ -141,14 +141,14 @@ For optimized production builds:
 cargo build --release
 ```
 
-The compiled binary will be at `target/release/backend`.
+The compiled binary will be at `target/release/bakit`.
 
 **With Nix:**
 
 Build the backend binary:
 ```bash
 nix build .#backend
-# Binary available at: ./result/bin/backend
+# Binary available at: ./result/bin/bakit
 ```
 
 Build Docker images:
@@ -161,7 +161,7 @@ nix build .#backendDockerLatest
 
 # Load into Docker
 docker load < result
-# Image will be available as: localhost/phundrak/backend-rust:latest
+# Image will be available as: localhost/phundrak/bakit:latest
 ```
 
 The Nix build ensures reproducible builds with all dependencies pinned.
@@ -336,7 +336,7 @@ Docker images are automatically built and published via GitHub Actions to the co
 Pull and run the latest image:
 ```bash
 # Pull from Phundrak Labs (labs.phundrak.com)
-docker pull labs.phundrak.com/phundrak/phundrak-dot-com-backend:latest
+docker pull labs.phundrak.com/phundrak/bakit:latest
 
 # Run the container
 docker run -d \
@@ -349,7 +349,7 @@ docker run -d \
   -e APP__EMAIL__PASSWORD=your_password \
   -e APP__EMAIL__FROM="Contact Form <noreply@example.com>" \
   -e APP__EMAIL__RECIPIENT="Admin <admin@example.com>" \
-  labs.phundrak.com/phundrak/phundrak-dot-com-backend:latest
+  labs.phundrak.com/phundrak/bakit:latest
 ```
 
 ### Available Image Tags
@@ -367,7 +367,7 @@ Build with Nix (recommended for reproducibility):
 ```bash
 nix build .#backendDockerLatest
 docker load < result
-docker run -p 3100:3100 localhost/phundrak/backend-rust:latest
+docker run -p 3100:3100 localhost/phundrak/bakit:latest
 ```
 
 Build with Docker directly:
@@ -383,7 +383,7 @@ version: '3.8'
 
 services:
   backend:
-    image: labs.phundrak.com/phundrak/phundrak-dot-com-backend:latest
+    image: labs.phundrak.com/phundrak/bakit:latest
     ports:
       - "3100:3100"
     environment:
@@ -435,7 +435,7 @@ To use the published images, authenticate with the registry:
 echo $GITHUB_TOKEN | docker login labs.phundrak.com -u USERNAME --password-stdin
 
 # Pull the image
-docker pull labs.phundrak.com/phundrak/phundrak-dot-com-backend:latest
+docker pull labs.phundrak.com/phundrak/bakit:latest
 ```
 
 ### Required Secrets
diff --git a/settings/development.yaml b/settings/development.yaml
index ae60e88..02a1aab 100644
--- a/settings/development.yaml
+++ b/settings/development.yaml
@@ -5,7 +5,7 @@ application:
   protocol: http
   host: 127.0.0.1
   base_url: http://127.0.0.1:3100
-  name: "com.phundrak.backend.dev"
+  name: "bakit-dev"
 
 email:
   host: localhost
diff --git a/settings/production.yaml b/settings/production.yaml
index d5bec1c..d10b515 100644
--- a/settings/production.yaml
+++ b/settings/production.yaml
@@ -2,7 +2,7 @@ debug: false
 frontend_url: ""
 
 application:
-  name: "com.phundrak.backend.prod"
+  name: "bakit-prod"
   protocol: https
   host: 0.0.0.0
   base_url: ""
diff --git a/sonar-project.properties b/sonar-project.properties
index f4ecb7b..12fcee4 100644
--- a/sonar-project.properties
+++ b/sonar-project.properties
@@ -1 +1 @@
-sonar.projectKey=phundrak-backend
+sonar.projectKey=bakit
diff --git a/src/main.rs b/src/main.rs
index 0fda2a3..397c4fd 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -3,5 +3,5 @@
 #[cfg(not(tarpaulin_include))]
 #[tokio::main]
 async fn main() -> Result<(), std::io::Error> {
-    phundrak_dot_com_backend::run(None).await
+    bakit::run(None).await
 }